00:00.00

wongga

Hey investors this is Garret Wong your host of the investing to win podcast today. We're going to be talking about Ai and I have a guest Carrie so Carrie. How are you.

00:10.47

Carrie

I am so good. Thank you.

00:15.38

wongga

Yeah I mean super excited to have you on the show today. So let's um, let's start out with just like the standard intro. Why don't you give me the the details in the background.

00:25.54

Carrie

Um, okay so I've been a realtor for about 14 years now I trade in commercial and residential I'm also a coach a mentor and a teacher. So that's really my passion. Um i. Have a huge social media presence I've been running my entire real estate business through all the social media channels. All of my leads all of my business comes from social media and it's been like this my entire career. So I decided to um, teach realtors how to do the same thing so I started coaching social media for realtors and then you know social media is hard for a lot of people. It's hard for them. Especially now that we're into video content creation. And when ai came out I thought this is gonna be great. This is gonna be an amazing solution for realtors that are getting into content creation and then it just spiraled from there I went down the black hole that is tech right? We've all been there and i.

01:29.44

wongga

Ah, yes.

01:34.21

Carrie

Basically taught myself prompt engineering I generated entire systems and workflows with ai so now I'm implementing it into your entire business. So I'm coaching Ai now as well. But what's really funny is that. I'm getting a lot of business and consulting jobs from businesses outside of real estate now too because there's a real lack of um, support and resources this is. We're kind of just teaching ourselves Ai at this point. Um, so that's that's me that's what I do and. I'm super excited to announce that as of this week I am the official ai consultant to exp and especially their international marketing department. So that's ah.

02:24.52

wongga

Amazing! Amazing! Yeah that's a great background. Um, you know you mentioned ep and the reason I reached out to you and Eexp specifically is because I know that eexp is kind of on that cutting edge of technology. You know, being virtual and and not having the whole bricks and mortar can you kind of explain maybe some context of why I probably chose e xp and you as a representative of of what e xp is to the tech industry and real estate.

02:52.50

Carrie

I would I don't think I'm being too bold as to say that EXP is the leader of brokerages implementing New Tech I Think that's a fair statement I believe they are at the forefront of all tech which is is huge look. We have ah Eexp world kind of like our metaverse and we've had that in this entire time. So really, who wouldn't want to be at a brokerage that's implementing the newest and the best for its agents.

03:26.00

wongga

Of course you want to work smarter not harder as they say right.

03:29.50

Carrie

Yes, yes, and that's what Ai is Ai is you're working smarter.

03:35.35

wongga

Okay, that is a perfect segue. So let's pretend that our audience is listened to this on a Sony Walkman or something and they're like what the heck is Ai so let's let's dive into that what is Ai.

03:49.70

Carrie

So Ai is artificial intelligence just for just to clear that up because you you would be surprised at how many people don't know that it's it's really an extension of her own brain sometimes I explain it as Google on. So.

03:59.89

wongga

Yeah, that's fair.

04:08.97

Carrie

Steroids. So for instance llms which are large language model chat bots um, we know those to be chat gpt bared which we don't have access to yet here in Canada but hopefully soon um. Claud all of these lllms. They are an infinite they're they're trained on the world's knowledge right? and they have basically it's Google on steroids. That's that's the best way that I could describe it and it's advancing. Every single day I think I read an article that just came out because I get alerts for everything Ai right now that chat gpt the base model. So the unpaid version is now up to 2022 knowledge.

05:04.23

wongga

Wow. Okay, so let's ah, again in the context because I'm assuming that there's a lot of people are like oh this ai stuff. Yeah I've heard of about chat Gpt but I really don't understand it so from my understanding of it when you say 2022 chat gp the original.

05:05.14

Carrie

Yeah.

05:21.20

wongga

Correct me if I'm wrong was kind of a closed database. They kind of took a subset of the internet and when you ask this Ai a question it can only give you the context I think back then it was like 2018 or 19 or something when it first came out last year

05:33.76

Carrie

Yeah, yeah, yeah, it was and now it's obviously advancing but we also have plugins and upgraded models that give Internet Access. So really. The knowledge is up to date if you know how to use it properly and how to.

05:57.85

wongga

Well, yeah I mean I I jumped on board really late like my director of operations. He's a computer guy and' like oh this is really well writtent. How did you do this and he's like ah chat gp so I jumped on really late and I started using it and now I'm finding. Like why would I use Google to search on anything like I'm an avid fisherman and I want to look at the best I don't know techniques I can go to chat Gpt and literally. Give me everything in its database within 10 seconds instead of me having to read through forums and blogs and chat rooms but is that accurate.

06:34.75

Carrie

Yes, ah so many people are using llms like chat gp to do their searches which brings up the biggest controversial point right now with chat gp t and Ai is.

06:51.18

Carrie

How are we as business people, realtors, etc going to be searchable on chat. Jp.

06:57.38

wongga

Oh interesting. Yeah because it could be a closed system and you just became a realtor last year and you're killing it on social and it can't see you.

07:08.23

Carrie

No, in fact, the opposite. So It's your content creation across all platforms and the um, the huge presence of a lot of content. Is going to show up and make you searchable in chat gbt as opposed to what we've been doing for our businesses which is seo within our websites right? That's my theory.

07:30.75

wongga

Yeah I can't even grab my head around that so you're saying that if we're not bigger on social the llms of the world and they're evolving every day are not going to be able to see us and that.

07:41.97

Carrie

Um.

07:46.30

Carrie

Yeah, it's.

07:49.50

wongga

If people are going to be using these search so llms you said language something model. Okay, large language model for not using these large language models or the public and they start using these then they're not going to be using Google and therefore your traditional.

07:54.40

Carrie

Large language model.

08:09.40

wongga

Seo Websites whatever pick whatever brokerage or even like this is an investor podcast right? So investors who are trying to do lead marketing and wholesaling and whatever they're going to be like there's going to be a void there a blank spot.

08:15.40

Carrie

I know.

08:22.44

Carrie

Yeah, the big question is how are we going to be able to maximize our searchability on lllms through Ai right.

08:34.53

wongga

Ok.

08:36.97

Carrie

And I personally believe that social media and massive amounts of content creation are going to solve that problem.

08:46.71

wongga

Okay, all right? Well let's ah, let's get into it then so the application of Ai so maybe explain to us from a general sense to the audience. What Ai means in the context of the real estate industry.

08:59.38

Carrie

In the context of the real estate industry.

09:02.16

wongga

Yeah, how is it changing I mean we can talk about when it came in but I mean what do you see every day now in in the context of real estate and Ai.

09:13.10

Carrie

So One of the biggest ways that I'm using it in real estate is data analysis Large amounts of data being analyzed for the purpose of generating content. Um. Generating all of your systems for your business. So I've recently tweaked my listing presentation to not just be a social media expert and you know having that knowledge which will is a huge advantage to my sellers. But now I am an ai powered realtor and believe it or not um I'm having less arguments over price with my sellers now than I did before I had an llm in my pocket working with me. It's like it's almost.

10:04.93

wongga

Really.

10:07.86

Carrie

Yeah, it's wild. It's It's a psychology thing I'm sure but people just tend to believe facts and numbers and over opinions sometimes so that's really helped me a lot.

10:23.45

wongga

Okay.

10:24.84

Carrie

Another way it's helped me in my real estate business is the amount of time it saved me on a daily basis. But and you have to remember I'm I've implemented ai into my my entire business and all of my systems in real estate. So the time saving factor is huge and then we have a cost saving factor which is really big because whether you have an admin or you're doing everything yourself, you're going to be paying less money, especially lead generation. Lead generation is costly. For realtors I got to tell you I've worked with lead Gen companies I've worked with marketing companies and I'm generating some of the best ad copy and ad hooks and bringing in the lowest cost per lead than I ever have in my career. And that's because of chat gp t.

11:25.56

wongga

Okay I got I got a backup here for a second because you had me add a data analysis because as our audience knows I was a realtor for a few years so you know listing a point man you're trying to choose ah a sale price. You're saying people don't want opinions. But I mean I always used to you know I I do three six nine months previous and I'm showing them all of the all of the comps. But of course that's a subset of whatever I chose and everybody knows you can you can skew numbers by.

11:53.14

Carrie

3

11:55.62

wongga

Choosing 6 of the best 9 in that neighborhood. Are you saying now that you're able to use Ai to generate an opinion of value.

12:02.43

Carrie

Absolutely so chat Gpt has a plugin and you know I'm probably talking you know a foreign language to most people right now, but there is a plugin that attaches to chat Gpt. Um, for an Ontario listing and so listing base website here in Ontario because I know you're from Alberta right? O manitoba so each of our provinces and every state has one if you plug that in it gives chat Gpt access to that website and all of that data.

12:26.96

wongga

Manitoba Manitoba

12:39.34

Carrie

So You can have conversations with it around you know I do it for my listings that maybe don't have a lot of movement right now I have it pull the listing I have pull comps and then I have it analyze that data and you know. Give me a summary on where they think where it thinks my price point should be and you know we have opinions and but sellers have opinions too and sometimes data can really make everything click for them does that make sense.

13:14.70

wongga

It does they want to be able to see it empirically hold it feel it. They don't want to hear somebody's opinion because with the age of the internet and I'm talking last 2025 years everybody now you know you go to a doctor's office and people are armed with all this information I imagine it's the same thing during a listening appointment.

13:17.94

Carrie

Um, yes.

13:34.69

wongga

Ah, you're telling me. It's three fifty but I just did my own search on Realtor ca and blah blah blah right

13:41.69

Carrie

Yeah, yeah, absolutely So I'm having less of those conversations. Um, you know as as afraid of so of data or sorry technology as some people are I feel like there's a ah level of trust there. Blind. Trust maybe but there is a level of Trust. Ah.

14:03.57

wongga

Well, it's on the internet must be true, right? Ah yeah, no that that's Awesome. So. Okay, so data analysis obviously time saving because I mean I'm already thinking and taking notes here because you know my other company is is a big property management company and same kind of similar fields. Everybody who is a landlord they come to us and say oh I've got the gold Faucets I want $20500 and I'm showing them comps of.

14:22.19

Carrie

Okay.

14:31.95

wongga

50 right? and I'm having to do all of these comps myself which is fine because I had the experience but to teach my staff I'm just wondering like man like as soon as I'm off this call I'm I'm looking to see if there's like ah a plugin for rental analysis.

14:47.39

Carrie

Oh I'm sure there will be in fact I found several. Okay so there are thousands of plugins. Okay, and not all of them are worth using. There are some that are and when it comes to data those ones. Definitely are um I did do a search and I'm sure that I think 5 or 6 property management sites did come up as well. So yeah, we should have a conversation about this because after after the podcast because I'm sure I can help you out.

15:21.55

wongga

Yeah, for sure.

15:25.59

Carrie

But you know I I talked about cost saving time saving. But there's there's another um factor that nobody's talking about and I don't know what the word for this would be but um, you may not save costs. You may not save time but you.

15:27.15

wongga

Here.

15:44.26

Carrie

Are able to maximize and optimize quality I don't know what I would call that but you know I may go through a workflow and ah you know a prompt stock just so everybody knows that's like ah.

15:50.26

wongga

Here here.

16:04.90

Carrie

A very detailed long list of instructions and direction that I'm giving chat Gpt to generate entire systems for my business that will be a thousand times better than what I can come up with in my head may not save me a lot of time. Not really saving me money in the moment but I'm getting this optimized product.

16:28.37

wongga

Right? And it's probably because Chatchi Bt is finding other models that are either working or not working but at least it's opening your mind to be able to consider those.

16:42.44

Carrie

Or you know what one of the things that I do a lot. Um, especially when I'm generating scripts for my team is I'll have it channel grant cardone or Tony Robbins or

16:51.92

wongga

He yep.

16:55.71

Carrie

Chat Gp has access to all of this and it would take me or you years to si through it all and chat Gp T can do it in seconds and that's the real bonus.

17:05.38

wongga

Yeah, no I know that I was I think last week or the week before it's podcast I was just talking about Simon Sinek and find your why I don't know if you've heard that of him. But. It. It kind of powers. What I I really believe and that everybody deserves to sort of come to work every day and be happy and it been a few years since I read the book and I had taken my entire team of 20 people. You know on this really great retreat but it it was kind of fuzzy and I'm looking at my old powerpoints and I'm like you know what? I'm just going to ask chat tpt to give me like. 10 bullet points and it was like boom I'm like okay like it just instantly reminded me right? So it's it's powerful stuff.

17:44.79

Carrie

Ah, it is it is and then and then outside of the llms and chat gpt and all these you know the big players we have um, specific tools like very niche tools. Do a specific job really well just to give you an example video editing tools that implement Ai or I have a Chrome extension called better legal assistance. So if I get. An offer and the agent just threw something in there that does not make any sense to me I'm pasting it in there and that's going to translate it into layman terms because don't forget chat gp he also part past you know the bar and all Sams right? So yeah.

18:34.87

wongga

Um, yeah, that's crazy.

18:38.16

Carrie

So there's all of these yeah I even have a tool for sorry everybody for the dinging in the background I cannot figure out with all of my Ai knowledge I cannot figure out how to put do not disturb on my eye. But.

18:52.90

wongga

That's all right. That is completely fine. It's ah this is a real conversational recording here. So it's all good.

18:58.50

Carrie

Yeah, yeah, but I have a tool that will attach to your Zoom and your Google meets and it will not only transcribe them but summarize them put a funny tone on them. Um. Give action items and and email all of this stuff out to everybody that was in the meeting and even plan your next meeting from the current meeting. So. There's very niche specific tools out there for absolutely everything I came across one yesterday on buying the perfect. Holiday gift.

19:31.43

wongga

Wow like how do you keep up right? like seriously I mean we started I I thought hey this is great I discovered transcription through Zoom I think I was using otter or something and I was one of the first people and people are like what is this thing that's taking notes here and that's great, but I still have to. Like it gets sent out to everybody but it's not planning my meetings and automatically giving action items like now I'm just like I feel like I'm a dinosaur. Ah.

19:58.40

Carrie

Ah, so it's a full time job. Luckily at this point um, ai coaching Ai consulting I write about ai for Realtor publications as well and I speak at all kinds of conferences. So. This has enabled me to really focus on the ai aspect which allows me to focus a big portion of my day on research and that's really the key because I feel like I'm looking at about 20 to 30 tools new tools a week that are coming out. Ah, first I have to figure out whether we can implement them into real estate or business some kind of similar service business next I have to figure out if they work because the biggest problem with these tools is that they're all startup companies so they might not be there yet. They might not be at a point where.

20:49.60

wongga

The who.

20:55.38

Carrie

They'll actually work in our favor and save us time or money or optimize our work but they will be so that's literally my job now is to keep track of all this and how do regular people who don't do this as a job keep up. They follow me on Instagram I guess because I share as much free and knowledge and resources and updates and new features as I possibly can.

21:21.83

wongga

Yeah, well, we'll definitely be throwing your information in the show notes because 20 to 30 new ones every week you said like again I'm guilty of chasing shiny objects I can't even imagine how you would evaluate and still have time to sell real estate or property management or do what I do for investing.

21:39.58

Carrie

Yeah.

21:41.82

wongga

That's crazy. So I think it's going to congratulations on you for pursuing your passion because I think a lot of new business is going to be coming your way and for people who are going to be Ai coaches because how do you sort through it right? It's like in. Enabling in a ah completely different industry of consultants.

21:58.49

Carrie

Yeah, and I I really I really do want to point out that we have a lot of people throwing a lot of Ai tools at us right now and that's great, but without any actual direction you.

22:08.22

wongga

I hear here.

22:17.20

Carrie

These people are going to spend a lot of time and waste a lot of time you know, not just not save time but they're going to be massively wasting time trying to figure this all out. So 1 thing that I do is I make sure that I'm providing workflows.

22:32.20

wongga

Here.

22:34.50

Carrie

Like here's a shiny new tool that works really well. But I'm going to give you a 10 step workflow that'll take you through an entire system using this tool and maybe 2 others now. That's what's going to save you time. Not the tool itself and I think.

22:46.76

wongga

Write write.

22:51.62

Carrie

It's really important to point that out.

22:52.30

wongga

Right? Because if you know the top 10 llms and somebody else's knows what they are because they did a search you can actually recommend use just this one because this is applicable to your business and it's been.

23:05.49

Carrie

Yeah.

23:08.24

wongga

Out for 3 to 5 years and you know there's a track record or whatever right.

23:10.19

Carrie

Yeah, and especially with real estate I am a realtor I do have partners for my commercial and my residential because obviously I I need the help. But yeah i. I create because of my knowledge as a realtor I know what a time saving workflow would need to look like so if it's about content creation and creating video to attract business on social media. It's great to give them. Ai video editing tools and tell them a prompt to put in chat gpt or how to come up with ideas using chat gpt but I take it a step further. So I say okay I'm going to make this really easy for everybody. And we're going to rip off viral content and remix it into your voice and post it using Ai and it's like a 6 step workflow. We're using maybe three I think there's 3 Ai tools in it. But it's a complete system.

24:06.33

wongga

A.

24:22.80

Carrie

Right? So that's where they're going to save the time. Um.

24:26.60

wongga

And get the results instead of wow but so we I interrupted you about 10 minutes ago you were starting to say tell us about time saving and sort of the day-to-day operations. Let's let's unpack that a little bit more. Um.

24:43.36

wongga

I'll have you do it in 2 sections. Let's pretend that you're coaching a realtor but also because a lot of my audience are investors. Let's let's talk about first realtors. How how do you envision or how is this already when you're coaching implementing into the day to day

24:57.88

Carrie

Okay, so one of the things that is my specialty is creating these large workflows so I'm just going to take you through a gigantic workflow that should be done once a month for realtors. Okay. You're gonna use chat jp you're going to have the plus version which is only $20 american a month it is worth it. I promise you you're gonna enable the plugins and you're gonna use a plugin called um, shoot up my Pdf my pdf.com so what you're going to do is you're going to upload a market report your monthly market report from your board. All of our boards have them and supply them and chat gbt is going to give you a quick summary of that pdf. Your next prompt is going to be now tell me this how this applies to sellers. Let's choose sellers. Okay, it's going to give you insight specifically for sellers now what type? what. Ah, demographic of sellers most likely to sell in this current market as per this data that I've given you. It's gonna give you a few categories then you're gonna hold on this gets so deep. Okay, you're gonna love this then you're gonna take that.

26:13.86

wongga

A.

26:23.89

Carrie

And you're gonna say okay I choose the downsizers give me an entire month prospecting plan to hit sellers this demographic of sellers in this market. It will give you a bunch of different ways. Um.

26:41.48

Carrie

Then you're gonna take that and you're gonna ask it to generate ad copy ad hooks landing page copy a lead magnet that is most likely to capture the lead of this particular seller which are downsizers. Then you're going to ask it to generate you a script then you're going to ask it the objections and the pain points and how to address those and this is what an entire workflow would look like and you do that once a month and then implement it.

27:18.83

wongga

Wow And that's just one workflow. That's not even Wow. Okay, yeah, I'm suitably blown away and I'm sure my audience is um okay so that obviously I mean that's crazy. We're not even talking about time saving. That's just.

27:19.30

Carrie

But that's just 1

27:35.19

wongga

Life changing for a realtor I can just imagine I can't imagine actually knowing who I'm targeting why I'm targeting based on market conditions and then having all the ad copy and the objections that I can walk into an appointment and know exactly what to say and not to say.

27:36.22

Carrie

Yeah.

27:49.43

Carrie

Forgot 1 step and you're going to generate an auto drip text and email campaign implementing video into it like this is you're getting your entire business plan for the entire month in a 1 hour conversation tops.

28:07.11

wongga

Yeah, yeah.

28:09.10

Carrie

Now you have to implement it though, but you can use chat Gpt also to help you implement it so you can break down each of those steps even further.

28:19.96

wongga

Right? Okay, yeah, because you can reprompt and keep getting and diving deeper and deeper and deeper into it. Okay, let's let's transition over to a real estate investor then okay just for the workflow I Just want to hear.

28:27.29

Carrie

Um, yeah.

28:37.96

wongga

I just want to spitball for a little bit here because let's let's pick. Um, let's pick somebody who flips properties. How would you envision Ai could help somebody in ah in a workflow just from ah um, once a-month type of thing not just even.

28:38.70

Carrie

Yeah.

28:54.11

wongga

I Know you can get right down into it. But what would you? What would you come up with.

28:56.32

Carrie

How about I don't have anything like this obviously because I'm I'm doing way more work with realtors but off the top of my head. What about having chat Gp T generate So you're in.

29:01.72

wongga

And here.

29:14.84

Carrie

Brandon Manitoba is that like a city. Ah okay, ah so sure and okay so say you're in Wi but Winnipeg you're an investor in Winnipeg. You're going to ask chat gp t.

29:15.89

wongga

It is. We're in winnipeke you should ask chat topt carry what is a capital of Manitoba. But.

29:34.30

Carrie

To break down the different classes I'm not sure how you would say this but the different classes and of the communities with the price point and the upside to each it to each section and then I might see if chat Gp T if there's a way.

29:40.77

wongga

Here.

29:53.10

Carrie

Where they can pinpoint distressed houses or multiplexes and I might need a little bit longer to think about how to do this but but I feel like that would be where I would focus my attention on if I was an investor.

29:56.30

wongga

Here here. Oh I'm putting you on the spot I said spitball in here.

30:11.55

Carrie

How do I find the properties so like what first you got to see here's your your city. What areas do I want to be in if I want this this and this results right? like this is my endgame now.

30:20.70

wongga

A sure.

30:27.44

Carrie

How do I find the property in this the properties in this section in this community and now I'm going to generate a plan on hitting them and trying to buy these people's houses. Yeah.

30:39.97

wongga

So again, that's prospecting door to door. Whatever you're going to be doing generating ad copy that might help somebody motivate them to sell to you because I'm sure they get a lot of those little flyers in the mail. Um, and then.

30:49.64

Carrie

Um, yeah, you.

30:55.31

wongga

A rvs after renovated values same type of thing that realtors are doing but I mean I don't want to bother my realtors all the time when I'm evaluating a property now you're talking about the same type of tools that can say okay I believe that an a or v of this neighborhood with 3 bedroom 2 bath full basement would be.

31:05.10

Carrie

No.

31:14.83

wongga

X if it was renovated to whatever quality, right? Okay, yeah, so it's just one workflow. Okay, yeah, even you know if you're a wholesaler out there listening to this I mean what Carrie gave you there is just.

31:16.26

Carrie

Yes, yes yeah I like that yeah I feel like that's what I would focus on.

31:33.54

wongga

Gold If you if you know the tools and if you know which ones to use. But yeah, what a work. Okay, that's that's really, ah Wow. Okay, let's um, trying to get back on track here I had a whole bunch of questions here. But you know how it is We kind of just ah yeah, so.

31:50.30

Carrie

Ah.

31:51.30

wongga

Let's let's talk about integration um of ai like you know is it just a matter of for those who are uninitiated just going and signing up for chat Gpt and is that where the start should be for somebody like how do you How do you even start. Getting into it. You've made the decision you want to start dabbling into it.

32:13.50

Carrie

Um, well part of what I coach and consult in is I have a set of Ai systems that I believe that every realtor or or brokerage should should have in their company. Um, but it's also interchangeable to other businesses too, especially in any service industry. So I have I think I've got to bow 8 of them 8 ai systems and then I have a step by step plan. So for the step by step plan I always start with. Learning to set up chat gpt because even though there are so many niche specific tools available. Those are all getting their information. They're they're sourcing from llms so the real juice is in learning how to use chat gbt.

33:05.72

wongga

Here here.

33:06.43

Carrie

Properly because once you do the opportunities are Endless. So There's a certain framework to prompt engineering to get the best results. Ah I don't believe. Anybody out. There should be buying Prompts Whoever's selling prompts. It's It's a quick fix and it's not going to do anything for the people you're selling it to teach people. How to prompt engineer you know.

33:35.76

wongga

Well, what do they say garbage in garbage out I think it's a computer term right? So if you don't ask the right question. You're not going to get the right answer right? Okay, let's some.

33:40.45

Carrie

So I feel like I would part there? Yeah yeah, exactly exactly for really learning not is important. You know.

33:54.13

wongga

Yeah, no for sure for sure I wanted to just go back to like a client from their perspective because you said from the market analysis and the listing price but can you name other areas where clients are affected. Um, maybe from a service level obviously beneficial using ai as a realtor.

34:14.92

Carrie

Absolutely um, streamlined communication. So Ai automation is a whole other sector of Ai and it is overlooked. Nobody's really tackling that as much as they should at least in the real estate industry. I am and I have um, streamlined and automated communication systems set up and then outside so because people want to know what's going on with their house and I feel like the biggest complaint that buyers and sellers have especially sellers. Is the lack of communication and updates right? So that solves that problem and then we have obviously if it's a seller and they want to they want to list their home. They want to sell their home having the knowledge and the resources to be able to create. The best marketing tool whether it's organic or it's paid material is going to benefit them but then what is happening with all of the leads that are coming in for their home. Are they falling through the cracks. No because. I have a say ah an ai powered sales bot converting them while I sleep. So it's all about efficiency and just ai literally raises the bar of customer service.

35:46.31

Carrie

To a point that cannot be matched without a team of like a god like I'm talking a massive team with one of the best marketing company departments and you know their isa's that. Don't let anything. It's just it's really hard to match what I've put together with Ai.

36:08.15

wongga

Okay, so let let me challenge you a little bit. Um I'll Play Devil's advocate because I'm sure you know resistance to change as a human trait there are people out there who are going to be going to a realtors website. They're going to engage with a chatbot. They know it's a chatbot right. What is is there any resistance to that and and is that still better than nobody picking up their phone.

36:31.34

Carrie

No, because people want the information and they want to get it without having talked to having to talk to a realtor and that may not benefit us as realtors. It may.

36:39.42

wongga

Okay.

36:46.30

Carrie

Lower the conversion slightly in terms of our you know us trying to bring in buyer leads. However, it's going to maximize the seller's ex. Do experience. They're going to get their property in front of more people.

36:57.80

wongga

Right.

37:03.76

Carrie

And possibly sell it for more money so you got to kind of weigh the options and like something that I'm personally building right now is I think something that's going to be super cool that everybody is going to want to interact with.

37:04.95

wongga

Okay, he.

37:20.60

Carrie

And you know we do have sale ai powered sales bots right now. So your chatbot in the corner of your website or your landing page or even on your social media that that you know you ask it a question and Ai is answering. It. As per all of the information that it's fine tuned with about your business and that can be a little faceless and you know whatever I think that people are really going to love it when I come out with a chat bot.

37:39.59

wongga

In here. Okay.

37:54.58

Carrie

That is a computer generated version of myself and I'm actually speaking the answers from chad gp so it's a mix of um, customized Ai avatar with chat Gpt responses happening simultaneously.

38:00.61

wongga

Here.

38:14.35

Carrie

That's what I'm oh yeah, but like how cool is that? yeah.

38:14.77

wongga

But people still know it's Ai generated. But yeah, but an answer is an answer and it's good right? So I guess they'll they'll accept it. Um, just back up for a second there because you said when your sellers want information. They're able to get it using Ai how is like I'm talking updates can you kind of explain how that works.

38:38.15

Carrie

Yeah, it's all automation so anything that's happening in your business you can automate and I think that ah realtors are missing the mark on automation.

38:47.58

wongga

Okay, so if I'm a seller I'm your seller and it's Friday it's been two weeks I'm like a Carrie what's going on with my property are there any how many how many showings have we had this week is ai able to answer that.

38:57.75

Carrie

You won't get that you won't get that because with Ai I will already have been giving you given you an update on the amount of Showings. What's going on with your property. So that's. What I think solves the communication problem Sellers no longer have to reach out to figure out or wait for their busy agent to give them a call. They're getting all of the information in real time. Yeah.

39:24.17

wongga

Oh I see. Okay so you're flooding them with information so they don't feel they need to reach out and therefore the satisfaction is there.

39:29.97

Carrie

Yeah, like they can if they want but it's automated so that they don't have to call to check in. They have all the information in real time.

39:40.91

wongga

Okay, all right? we're we're flying by here and I in in time I Want to ask a couple more questions here. Um, let's talk about the future. Um.

39:46.11

Carrie

Oh.

39:51.74

wongga

How do you envision Ai fear you're further transforming the real estate industry in the next. Let's say 5 to 10 years

39:58.98

Carrie

So I think that realtors who are not using Ai throughout their entire business in 5 years will be left behind. There's no question about that. Um.

40:11.95

wongga

Um, it's just because of the public's general. You know their general acceptance of it's like.

40:16.30

Carrie

Yeah, even and if they aren't if they still have their core soi that doesn't care about social media and Ai and all of the tech that really does a better job for them. Then they will not be able to scale their business. That's a hundred percent right yeah

40:34.29

wongga

No of course because now you are going out to meetings and handshakes and that I mean there's a time and a place for that. But you're right I mean there's only so many hours in the day when you have to pick up the phone and make 50 update phone calls every Friday right? yeah.

40:47.50

Carrie

Exactly exactly. It's the future and 1 thing that I said on stage in Vegas that really people really realtures absorbed really well was that our clients don't have to understand Ai at all. To know that they want their realtor using it why because they want people they're hiring to do a job to have the best resources and technology at their fingertips and that's what Ai is it is the best and the most recent technology.

41:23.76

wongga

Um, okay, all right? and my other question then is ethics I mean the rise of technology comes a discussion about ethics are there any considerations or dilemmas in real estate that a I might pose.

41:41.10

Carrie

Ah, the only thing that comes to mind is fine- tuning so fine tuning is about training llms like chat gpt or other models Ai tools. On your content on your business on your knowledge on your information and there is a question right now on how safe is that for the company. How safe is that for privacy laws. Ah so there already are solutions in place. There are third party companies offering privacy guarantees I don't know exactly what they're doing because if nobody knows this about me I have I have 0 check background or computer background whatsoever. So I'm not really sure how to express this but they're.

42:29.84

wongga

Here.

42:35.17

Carrie

Basically a third party company shielding all of your information into a privacy but bubble before it goes into fine tuning your llm um or your Ai tool. So there is something in place.

42:47.40

wongga

Ok.

42:52.42

Carrie

Right now. It's costly obviously but that will get cheaper as time goes on right.

42:54.76

wongga

Here. Well, let's let's talk about that for a second because I've always wondered so I'm putting a prompt into chat gbt about my business. Okay I've got a management company with 25 employees 700 doors. We manage what is the best way that I can.

43:06.97

Carrie

This.

43:16.22

wongga

Optimize my business for what I call my perfect client and I get all of these things back or let's say that I upload my entire business model up there so they can optimize that for me is my business model now kind of just floating out there for if somebody else competitor says hey I want. I have a property management company with 700 doors and 25 employees. What is the best model out there that you can suggest is my information now kind of not the privacy portion but certainly my model.

43:47.76

Carrie

It's going to come with his disadvantages. But I think that the advantages outweigh the disadvantages. So let's take for instance Mike Charard we all know who Mike Charard is right? He literally.

43:58.17

wongga

He.

44:03.90

Carrie

Shares his business models on Youtube on Tiktok on Instagram everywhere and anywhere he is all over the place and yeah, there's a risk at doing that. But the reward is is that he's actually discoverable. Within Ai and all over the internet so you kind of have to weigh the pros and cons I'm about I joined e xp because I'm about inclusion and sharing and collaborating. So my whole mindset is that there's. More there's more than enough to go around for everybody so I'm not going to look at that as a bad thing I'm going to be like here, take it if it will help you in your business have it and in turn I'm going to be more discoverable as well. Because all of my information is available.

45:02.18

wongga

Yeah, no I'm of that camp as well. Um, as my audience knows I put out weekly faq videos hundreds of them out there about property management free information I'm just giving it away I don't care I don't need to get any money for it because.

45:11.18

Carrie

Um.

45:18.30

wongga

Um, giving back number 1 and number 2 Yeah, just getting I guess being known as the knowledge expert too is also will drive people to you right.

45:24.23

Carrie

Um, yeah, hundred percent like there's more than enough for everybody and yeah, we we got to support each other and I think that mindset always wins out in the end.

45:39.30

wongga

Yeah, you know what we could spend hours on this and I will be asking you offline ah some other questions. But let's wrap this up with a question that I ask every guest and I'd like to hear what you have to say.

45:49.38

Carrie

7

45:53.46

wongga

So this is the investing to win podcast. How do you Define success and what does winning look like for you.

45:59.91

Carrie

Oh Wow I'm winning right now I'm living my best life I'm doing what I love to do on my terms I'm surrounded by my animals and I'm helping people. And you know I've figured out that the more people that I help the more comes back to me and I'm just in this really great flow and this really good energy and vibe and I'm riding it. So Yeah I'm winning.

46:33.10

wongga

That's awesome. Yeah, and it certainly doesn't feel like work when you are doing what you love doesn't okay, well thank you so much for hanging out with me for the last 45 minutes this has been great I I mean.

46:36.17

Carrie

Yeah, absolutely.

46:47.75

wongga

I I learned so much with every guest but you have definitely I've been taking notes like crazy here I have so much to learn and research here and I thought I was a computer geek and now I'm just like I'm going off the yeah I'm going to be chasing some objects here because there's a lot I have to learn.

46:56.80

Carrie

I have.

47:04.10

wongga

Thought I knew but I but I don't So thank you very much.

47:05.30

Carrie

Yes, thank you so much for having me on and honestly anybody I am an open book any of your listeners have any questions I am available on all my social media channels like I said earlier I run my whole business through social media. Just ask.

47:24.36

wongga

All right? Well we'll throw all that information in the show notes and thanks again and we'll we'll catch you later Kate.

47:24.62

Carrie

I will provide.

47:30.73

Carrie

Thank you.