
Investing to WIN #042 - Rewire Your Subconscious to Unlock Business and Investment Growth (with Tiffany Taylor)
Most investors think their biggest obstacle is strategy, capital, or market timing. In reality, it’s often subconscious beliefs running in the background — shaping decisions, risk tolerance, and follow-through without you realizing it.
In this conversation, Tiffany Taylor explains how mindset blocks form, why traditional productivity advice fails entrepreneurs, and how rewiring your internal programming can dramatically accelerate growth in business and life.
Duration: 52:00
Date: Jan 16, 2024
Guest: Tiffany Taylor - NLP, Mindset, and Business Coach
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• The difference between a mentor and a professionally trained coach — and why it matters
• How subconscious beliefs formed before age seven still influence financial decisions
• Why most entrepreneurs sabotage growth without realizing it
• A practical method to identify and neutralize emotional blocks
• Why traditional to-do lists increase overwhelm and reduce productivity
• How to use future self visualization to program long-term results
• The real difference between work-life balance and work-life harmony
“I’m an absolute product of coaching.”
“Most entrepreneurs are the bottleneck in their business.”
“Your subconscious mind stores every prompt you’ve ever given it.”
Many entrepreneurs believe business growth is purely tactical — more deals, better marketing, stronger systems. This episode challenges that assumption by exposing how deeply subconscious beliefs shape risk tolerance, confidence, and execution.
Tiffany Taylor explains that most fears around investing, scaling, or hiring are not strategic problems. They are emotional patterns rooted in early programming. Through NLP and subconscious rewiring, she helps clients remove the internal barriers that traditional business coaching cannot address.
This episode is for investors and entrepreneurs who already know what to do — but find themselves hesitating, procrastinating, or repeating patterns. After listening, you’ll view productivity, decision-making, and growth through a completely different lens.
[00:00] – Meet Tiffany Taylor and her journey into coaching
[05:22] – What coaching actually is (and isn’t)
[09:05] – How feedback accelerates entrepreneurial growth
[12:05] – Subconscious beliefs and fear of investing
[17:01] – Timeline engineering and rewiring root causes
[23:43] – Emotional decisions in business leadership
[34:07] – Why to-do lists sabotage productivity
[41:39] – A powerful client transformation story
Tiffany Taylor is a master NLP, mindset, and business coach who specializes in subconscious reprogramming for entrepreneurs and investors.
She helps high-performers remove emotional blocks, rewrite limiting beliefs, and improve decision-making under pressure.
With experience working with business owners across industries, Tiffany focuses on deep mindset work rather than surface-level tactics.
Her approach blends neuroscience, neurolinguistic programming, and practical business application.
00:00.00
wongga
Good morning investors. My name is Garrett wall. You're host of the investing to win podcast today I am pleased to announce that we have a special guest coach Tiffany Taylor all the way from the East Coast good morning tiffany how are you.
00:12.83
Coach Tiffany Taylor
Good morning I'm great. How are you.
00:16.46
wongga
I am very well and super excited for this as we said in the pre-show I haven't had a coach on and I'm super excited just to get kind of into what that all means. But why don't we back up and why don't you kind of do the the podcast thing. Why don't you give us the intro and kind of who you are and.
00:33.83
Coach Tiffany Taylor
Absolutely so for those of you who don't know me I'm coach Tiffany Taylor I'm a master and Nlp mindset and business coach and I really just help people understand the language of their mind. They understand how the way their mind works I liken the mind to a supercomputer within us. It's like our internal programming.
00:34.55
wongga
Ah, you came to be here.
00:53.60
Coach Tiffany Taylor
And just like a computer over time. It'll accumulate some bugs and some malware and some viruses and sometimes you just need to go remove those things sometimes you just need to update the software and clear out the clutter and that's what I help my clients. Do.
01:07.30
wongga
That that's pretty interesting. Um, and and what so what? what led you to coaching or maybe maybe even back up there. What's ah, what's the origin story.
01:15.84
Coach Tiffany Taylor
Yeah I'm an absolute product of coaching absolute product of coaching I was raised way below the poverty line and a single mom went through a lot of trauma that I would not lecture on anyone and what that led me to was 12 years in therapy. Looking for my place in the world. You know working minimum wage and just about to repeat the patterns. The generational patterns and I knew in my heart I was going to be a pattern breaker I wasn't going to repeat the same patterns from generation to generation I was going to be different and I had a big dream and a big vision and I knew that things would have to change. If I wanted to achieve those things and also I disagreed with a lot of what psychology teaches from a very young age from a teenager I didn't believe that I was stuck the way I was I didn't believe that coping is the only way to move forward and I didn't believe that you know just take this pill is a good answer to. Healing yourself I believe that you really can heal your mind I believe you can change your mind I didn't believe I was stuck with the personality I had I didn't believe I was stuck with the story I had or the circumstance I had and I knew I couldn't be the only person who thought that way so I politely listened you know to what I was told but I went into studying how the mind works. Went into studying and researching how does this a subconscious work how does energy work. Um, who else is teaching that you can change who else has proved this already and you know that led me to the Tony Robbins route for example I learned what coaching was through him and it led me learning about Dr Joe dispenza and all of his studies with the mind.
02:51.71
Coach Tiffany Taylor
Um, so I really went down this path and through working with a coach myself I've had a complete transformation I went from being really cold, really distant having my trauma just um, overflow and pour out onto people who didn't deserve it. Whether that was in business setting or personal setting and that that led to me not even trusting myself I went from having really bad money patterns whether whether that was a spending pattern or bad beliefs about money. Bad beliefs about people in general and I really had a full transformation. People who know me now you know I built the largest mastermind in Thailand a few years ago I'm known as a world traveler from the 36 countries I have I'm a top 1% coach for revenue in the last three years so I've done some pretty amazing things I've worked with some incredible humans and have amazing results as a result for them. So I'm just an absolute product of coaching. That's how I found it through my own personal journey of realizing I'm not willing to tolerate the cards have been dealt I want some new cards.
03:54.17
wongga
Wow wow you know I um I think we all have our origin stories our pain I know that we don't know each other very well but my background is actually science molecular biology. That's what I I did in my previous life. And I had ah a few life scares a couple years ago and obviously business pain. Um, it's interesting like I don't want to get too much into the medical side. But you know from what I'm hearing from you before we even get into the concept of coaching is mindset um, mental health you know. Chemicals drugs all these things that are prescribed for us as a scientist of course I prescribe to the belief that you know there's imbalances but also I know the power of the mind. Um I did this project when I was in grad studies about meditation and it actually affects.
04:28.74
Coach Tiffany Taylor
The.
04:45.79
wongga
Like the t- cells of your immune system or antibodies different things like that. So it's interesting your particular journey and how that can almost self-heal just through mindset is that is that kind of what you're saying.
04:57.88
Coach Tiffany Taylor
Our minds are so powerful and my intention is for the end by the end of this for out your audience to understand the value of their words and the weight their words and their mindset holds.
05:11.30
wongga
Okay, well let's get into it. Why don't we start with the bare bones definition of coaching would it. What would you say to that.
05:22.86
Coach Tiffany Taylor
Coaching is having someone there for you who's going to push you to be better to make it very simple. A coach is someone who's going to not impose on you or give you a different model of the world. But who's going to use what you have they're going to reflect things back to you. They're going to increase your awareness and they're going to help you come to decisions. Much further in advance than it would take yourself of going through years of your own experience. So they're going to save you a lot of time in making decisions because usually you know they say it takes um you know 5 years to make a business break even just one of those average myths right. It doesn't it probably takes 5 years for you to make the decision that you're going to be successful and that's what you can do on day. 1
06:03.60
wongga
Okay, so coaching though. Um I mean there's tons of different coaching. We're not obviously talking about sports coaching I mean in the in the business world I mean I I'm in real estate.
06:11.67
Coach Tiffany Taylor
Um.
06:13.90
wongga
There's lots of real estate coaches out there and a lot of that like you said is to do things a little bit quicker whether it's to try to learn how to flip a house or I'm going to go into multifamily apartment blocks What you're talking about though is a different.
06:21.21
Coach Tiffany Taylor
Me.
06:28.77
wongga
Type of coaching Can you maybe specify that because you're not really I don't know how to express it. Maybe you can help me out here. But um because you're you're not like the real estate coach. You're not an accounting coach. You're what a mindset coach.
06:35.56
Coach Tiffany Taylor
Yeah I ought to.
06:43.36
Coach Tiffany Taylor
So for my type of coaching specifically for Nlp yes, yes so coaching can be in what and meant what we call many different niches a real estate coach is more like a business coach and and here's the thing with coaching this word kind of gets thrown around.
06:47.52
wongga
Okay, so is that like a special branch of coaches out there.
07:03.10
Coach Tiffany Taylor
A lot. So let me share with you The difference between coaching and mentorship A mentor is someone who's gonna help you get to where they are. They're gonna they say this is where I am I am where you want to be and I'm gonna show you exactly what I did to get here. That's a mentor a coach is someone who's professionally trained.
07:16.31
wongga
Oh.
07:20.70
Coach Tiffany Taylor
With coaching skills and Techniques. He's going to bring the best out of you and there's some overlap there. But what I find is a lot of people who have coached are considering themselves a coach in any Niche. Don't actually have professional training in the skill of coaching coaching itself is a skill and just to relate this you know I know we're not talking about sports here. But to relate this to sports the top athletes in any sport are not the best coaches. The best coaches are the best coaches and the reason is there's a skill of coaching itself. So when I talk about coaching I'm talking about the skill and the profession of coaching not just having the title. Which I think brings a little bit more clarity to what you were asking.
08:00.45
wongga
Yeah, light bulbs are going off here. Um, you know our business um, kind of identifies as a sports team you know trying to win that whole championship and those types of things and I I think I now hear what you're saying because I mean I'm a huge hockey fan. Um, and. When you have a player obviously maybe a hall of famer. Yeah, you're right? Um, you could have the best coach in the world and they might not have even made the Nhl but they have that skill and to bring out the best in their players for whatever they do and if we equate that back to myspace in real estate. You're right? You could hire a coach.
08:18.39
Coach Tiffany Taylor
Oh.
08:37.15
wongga
Who has flipped 50 houses. But what if you want to go into apartment blocks. Well that coach really, you're right? They're a mentor.. There won't be able to take you past the journey that they have yeah okay I'm getting it So my personal belief you mentioned it? Um, you know. Maybe making things faster so I iquate that to coaching maybe collapsing Time. Can you maybe touch on that because you did already but let's expand and unpack that a little bit.
09:02.22
Coach Tiffany Taylor
Um, a.
09:05.43
Coach Tiffany Taylor
Right? So coaching is an absolute mirror. But it's also a feedback mechanism and this is really important, especially we're talking to investors right? Now you don't have a boss right? You might have a mentor looking out for you showing you the way. But. 1 of the biggest values of and any organization or business is feedback and when you're working for yourself. You don't have feedback most people don't even take the time to ref reflect on how their days or their weeks are going so they're pretty much walking around blind a great coach is there to give you feedback on what you can be doing better. Imagine any organization going to where it was without having feedback. That's 1 thing that's really powerful. Feedback alone is powerful because now you have a mirror and what you're not doing right where you might be going in the wrong direction and you're gonna find that out far ahead of time versus finding it out on yourself when you fly on top of this you have tools.
09:57.52
wongga
Okay.
10:01.47
Coach Tiffany Taylor
And techniques that're going to help you remove the roadblocks that are getting in your way and every business owner and entrepreneur knows this. It's always us that gets in the way we're the biggest bottleneck in our business.
10:13.10
wongga
We are so tell me about feedback though I mean I guess I'm so you're you're the coach. Um, you meet a client. Obviously you're going to go through some kind of you know, get to know each other and you're going to get to know their tendencies.
10:18.58
Coach Tiffany Taylor
Um, and.
10:28.65
wongga
But in terms of feedback. What kind of feedback can a mindset coach give when they don't know the industry.
10:36.60
Coach Tiffany Taylor
Um, so when I speak about coaching I am coming from I'm not here to teach real estate I come here knowing that if you're in your zone of Genius I'm not going to overstep that I'm not going to tell you how to run your business. I'm not going to go and teach you How to invest I stay in my lane with that I will help you with you understanding that you know exactly what you need to do and if something's not getting done or it's not happening as fast and you don't know why you have all the strategies you invested in all the courses you listen to all the podcasts and for some reason you're still just not taking the action that you want to be taking. But you're not showing up the way that you know you should be showing up and there's some sort of block there and you can't figure out exactly what it is the feedback. That's helpful here is we all make excuses but we don't realize that we're making an excuse. It's the reality of our World. So What I start to do is pierce little holes in what our reality is to see. Where we are making up excuses. Maybe we're saying that. Oh We just don't have enough time or oh,, it's just the market right now you know this is what an excuse would look like and really, there's something deeper going on there No matter what that excuse or reason is why we're not getting to where we want to be.. It's usually because of something. A subconscious belief Pattern That's there and it could be something back from Childhood. It could be something as a fear of failure or a fear of success could be a belief about Money. It could be so many things it could just be the inner critic in your mind where every time you go to take Action. You have this little voice saying horrible things to you.
12:05.79
Coach Tiffany Taylor
You'll never amount to anything. You'll never be enough. These are the kinds of things a mindset coach will be able to pull right out of your language patterns and then out of your mind as well.
12:15.70
wongga
Okay, so that would be the fear of starting fear failure fear of just taking a chance and risk what about So I'll tell you because I've had business partners failed business Partnerships I've had a bunch of different businesses right now I've been Alone. Um. I've benefited from some masterminds and things like that because it's good just to bounce ideas off but at the end of the day when you're an entrepreneur. It comes down to you yourself to make those choices. How would you help somebody like me make key business decisions. Not just. Hey. Let's just go ahead and just do it. But I'm already in the business I have to decide whether I'm taking my company out. You know, interprovincially going and I'm expanding or we're just going to stay in this market and I just don't know what to do? How would you help somebody like that.
13:01.89
Coach Tiffany Taylor
So I find first of I would assess is it that you don't know what to do or is it that you do know what to do and you're just struggling to make the decision because maybe your past experiences are shaping your decision making if it's a strategy a strategic question. If This is a numbers Question. You need someone to review your fors. You wouldn't go to a mindset coach for that. That's where it's helpful to have a mentor or a mentorship or be in a program where they're doing deal review with you or they're showing you the exact how to do it. You wouldn't want to go to a mindset coach for that. That's strategy if you're saying I know I need to do this deal. It's perfect. The numbers all make sense. But every time I go to pull the trigger on it I Just think for the last time has failed or my emotions just there's an emotional block here I know I need to do this. This is a great deal but the past keeps coming up.
13:48.96
wongga
Okay.
13:51.00
Coach Tiffany Taylor
That's where I would work with you to to alleviate that and to learn the lesson from the past and actually release it because over time we start to accumulate these experiences and it kind of like taints our decision making power. So if you need help recovering your full decision making power and having clear decisions that way and clarity on what your values are. But when you're making decisions you're in full alignment. That's something I would work with you on.
14:14.50
wongga
Okay, okay, so let's um, let's pretend that we're in the mind of our listeners. Obviously I told you that we have a real estate investment audience. Lots of people there working full time jobs wanting to really just take that first step buy that rental property which. I've done some reels on this once you get that first rental property really propels you to refinance. It's kind of that starting block. But it's also the first stumbling block. How would you coach somebody to try to get past that fear.
14:43.54
Coach Tiffany Taylor
So here's the you thing about thinking about fear while we all have fear it all has a different root cause and so this is what's different when I when I work with neurolinguistic programming and for those of you who aren't familiar with that. That's an lp for short and I know it's a mouthful. But really, it's just the study of the structure of the mind. It's learning how to communicate and open up a line of communication between your conscious mind and your subconscious mind and when I work with a client I work at the root cause I don't just look for a coping mechanism. Um, not looking for a quick fix for you or just try this new thing to add you know to your morning routine or going to the root of what could be happening in your subconscious this fear is trying to protect you from and that's different for everyone. So when I would work with someone I would assess what is the root cause of that fear. Most of the time it's going to be under the age of 7 why the age of 7. What's with the magic number of 7 well under the age of 7 we're really only walking around as a subconscious mind our conscious mind has not been birthed yet. There's no wall protecting our subconscious mind to say I agree with this I don't agree with this. Only really between the ages of 7 8 do we start to have a conscious mind where we get to accept and reject different ideas about the world. What this means is everything we know about business money relationships the world around us that's all set in stone in our programming and locked in at the age of 7.
16:13.56
Coach Tiffany Taylor
Until we go in and rewire that it's going to stay that way. So those patterns it's been a long time since we were 7 We don't remember what was going on back then but those are the patterns that are still running our life until we go in and rewire that so we go back to the root cause of that fear and release it there.
16:30.67
wongga
Wow. Okay, that's really deep. Um, can you maybe give that in a practical example to me. Um, you know you don't have to obviously talk you know break privacy but maybe speak to me about a client that.
16:31.30
Coach Tiffany Taylor
Yes.
16:46.65
wongga
I Don't know again, we talk about an investor maybe wanting to quit your full time job and and you're afraid to really get out there and you're saying that there's always usually something in us that's preventing us that you can remove those blocks from something that might have I don't know fractured our confidence when we're children.
17:01.79
Coach Tiffany Taylor
Um, right? So for this I'll share I'll share a technique with you that I love to use so I'll use a technique I call timeline engineering. Are you familiar with chat Gpt.
17:12.69
wongga
Who isn't.
17:17.12
Coach Tiffany Taylor
Well hopefully everyone is at this point could be your best friend. So I liken the subconscious to like chat gp chat Gpt is Ai artificial intelligence. Your subconscious mind is real intelligence. Okay, and when we're communicating to our subconscious mind. We're basically sending prompts the prompt writer you. That's your conscious mind.
17:17.59
wongga
Yeah, absolutely.
17:36.89
Coach Tiffany Taylor
Sending commands the subconscious mind so this is kind of you think of your chat window that you have and you'll notice if you have long conversations in that chat window you can scroll up through the history of prompts that you've sent and you can see the previous prompts.
17:49.86
wongga
Okay.
17:52.27
Coach Tiffany Taylor
Similarly, our real intelligence in our mind. It's also stored every prompt you've ever given it even as a child so we store those prompts on a timeline. Okay, so we have a way an artist subconscious of organizing and knowing what happened today. What happened a week ago what happened a decade ago. We have a way of organizing. History and our personal memories. So with timeline engineering I will go back and I will send the command to the subconscious. What is the root cause of that fear and through that the subconscious will bring up the exact memory and moment that fear came up or that limiting decision came up. And it'll bring it up. We'll go through some some therapy there and work through it when we will release that fear from the root cause so this is where and Nlp coaching goes a little bit different because traditional coaching is similar to talk therapy where you're just having a normal conversation and you're sharing about concepts and ideas. But really I work at the subconscious level. That's where the deep programming is and that's where the root cause of anything might be.
18:53.11
wongga
Okay I am suitably impressed. You know I I have to admit I when I when I saw mindset coach I'm like okay give me some confidence I had no idea that there was another level that you need to dig into um is that. Consistent with all mindset coaches or is this kind of a subspecialty of what coach Tiffany Taylor brings to the table.
19:18.48
Coach Tiffany Taylor
No, this is not um, what's important to know for everyone is coaching is an unregulated field. What this means is you know to be a therapist. You have to go through schooling and and licensing and all these things for coaching anyone can just. Buy a $15 course on youmy and say I'm a coach and then you can name yourself any kind of coach you want. So it's important that you're prequalifying a coach when you're looking for 1 and understanding what it is they work with um, that's why I work with the study of and Nlp so neurallinguistic. Programming specifically is the study of the subconscious mind. And how to open up that line of communication between the 2.
19:57.39
wongga
Okay, all right? So your specific mindset I don't know strategies can you maybe expand on that and how you maybe walk us through an onboarding call with ah with a new client. How do you? How do you discover? What makes them.
20:14.67
Coach Tiffany Taylor
Yeah, so 1 thing that's important with coaching is this. It's not I don't recommend it. It's just an experience just go have the experience of getting a coach for fun. Some people will do this but I really encourage my audience to be the Ceo of their mind. This means I want you to take inventory.
20:15.14
wongga
Who they are.
20:32.49
Coach Tiffany Taylor
Not just inventory of your goals and your vision and and what you want to do with your life but take inventory on the things you don't like about yourself the personality traits that you're not enjoying the behavior patterns that are showing up that are affecting you in a negative way, take inventory of those things and have a coaching discussion with someone saying these are things I want to work On. Don't just wait or throw yourself into any mindset mastermind because this is where people tend to make mistakes and go in the wrong Direction. So What that would look like I like to do full day sessions with my clients. This is not traditional for coaching by any means a lot of coaches is let's have a call every week every other week.
21:04.58
wongga
No.
21:09.79
Coach Tiffany Taylor
My favorite way to work with clients is a full 5 to 8 hour session and in that time it allows for a full deep dive into the personal history now I won't do this for a whole life session. Usually a client will choose 1 area of their life. They want to work on for example, business and career and we would start with a 60 to 90 minute interview where I have very pinpointed questions that are designed to reveal language patterns. So I can understand and map out what's happening in my clients of conscious mind then I would take them through a process of first releasing all negative emotions and just neutralizing that across the field that would mean neutralizing things like anger sadness. Fear hurt and guilt and really what this will do is a lot of us feel like there's weight on us, especially for for investors and entrepreneurs guilt tends to be a very heavy emotion that they carry when you can neutralize that now the mind has space to breathe. And we can have a more logical approach to looking at where are these limiting beliefs and thought patterns showing up and how can we rewire those and then we would do that we would do the change work with rewiring all the limiting beliefs at some conscious patterns that are showing up and then we would decide. What is it that we want to install. Okay. I mentioned the supercomputer before we've just removed the bugs. We've just deleted the viruses in the malware. Now. It's time to update the software who is it. You want to become what are the habits that you need to have what is the person that you need to become to attract the level of success that you want to have.
22:40.17
Coach Tiffany Taylor
And then we go in through a process of actually installing all of these habits so that they start with you overnight and I say this boldly because it's true. It does not take sixty six days to build a habit. It actually can happen overnight when you install it directly into the subconscious.
22:56.70
wongga
Okay, no I you know I'm so my it's interesting the timing of this recording because um I had to make a really and this I'm going to be telling the story on social in a little bit but I had to make so I have a side business I've got 20 employees. With my my property management company and I mean it's it's more of I'm a passive investor in it and but you know the last few months I'm I'm getting past clients reaching out and they're not quite happy. So I'm kind of digging around. Obviously we have ticket chats and communication wazoo there. And I'm just like this is not the business I built and I just wasn't happy with it and the more I dug into it and then I had to cover holidays for my my director of operations and then I'm just like.
23:33.39
Coach Tiffany Taylor
Business.
23:43.26
wongga
I had to make the decision and like literally 12 hours ago yesterday evening I let go like three quarters of my staff and I know so now of course I'm dealing with all these emotions and why would I take such a drastic step I've basically decided that I'm going to take put my. Other businesses on hold my other real estate developments temporarily for two three months go back into the business and kind of rebuild it the way that maybe I should have when I scaled fifteen years ago because as you know, kind of go out of your basement. You start you rent to place you start hiring people really didn't have that. Good start that I like if I could look back now. How would I redo it. But yeah I'm going through all these different emotions right? And how what have I done and all the you know guilt and I don't know you know so it's it's very timely I'm I'm kind of listening to what you're saying and going. Yeah, you know I mean I wish i. What I had you as a coach 2 three months ago maybe you know would have gone through that a little bit better. But then it's like hey now what do I do for the next three months what's my mindset going to be because I've now committed myself to go back in and work basically six seven full-time jobs.
24:49.45
Coach Tiffany Taylor
I.
24:57.47
wongga
For the sake of my business and my clients to rebuild the reputation so that I can then go to my next step my bigger picture which is obviously real estate multifamily expanding but I can't do that unless my core property management company is good enough to follow me into those other cities and.
25:05.25
Coach Tiffany Taylor
Grants.
25:16.37
Coach Tiffany Taylor
Yeah, that makes perfect sense Sometimes you have to take a step back before you go forward? Yeah, and there's a lot of motions that will come into play with that you know and I want to highlight that. First of all, your vulnerability is amazing and I'm sure your audience greatly appreciates that because it's so easy to talk about.
25:16.74
wongga
Assets do does that make sense. Yeah, okay, yeah.
25:33.99
Coach Tiffany Taylor
The opportunity and the money and like the mistakes and all of that. But the reality is no matter what business you're in It's an inner game and it's a spiritual game because you're face to face with yourself every day and you have to live with all the weird decisions that you're making and you also come to realize that it's not just affecting you. It's affecting others as well. So. No matter what it is that you're doing and this is your career. Those emotions are going to come up and what's important is I've heard terrible advice out there that says to ignore your feelings facts over feelings feelings are liars especially particularly in the real estate space which is why I'm bringing that up and I want to highlight that because. While your emotions shouldn't be driving your business. Of course they are messengers and they are potent messengers that are there to help you uncover and reveal what your thought patterns are and that's really important you have over 80000 thoughts a day about three quarters of those the same thoughts you had yesterday and the day before they're very repetitive. But most people don't have any awareness of what their thoughts look like they haven't actually gone in and read those thoughts so when you have an emotion come up a really good question. You can ask yourself is if this emotion could speak. What would it say and that will allow you to uncover what the thought patterns are but that level of awareness. If your beliefs are already in the right place you can start to rewire your thoughts on your own for self coaching.
26:55.50
wongga
Okay, and then so you would then help me or that client identify which emotions are essential and which ones are um I don't want to say harmful because I believe that we all have to like you said vulnerability I Believe truly believe that. Pain business pain personal pain does make us I don't want to say better people but it definitely shapes our path and our journey and makes us tougher maybe makes us appreciate our success but business entrepreneurship. It's tough. It's a tough road those. Of us who are listening who are entrepreneurs are aspiring entrepreneurs I mean it's It's not glamorous. Um, you know your friends and family are like oh you know he's a business owner. You can do whatever he wants but underneath the hood underneath the engine. It's It's tough. We're We're kind of in this. Emotional turmoil every day and ah, kind of not knowing where to turn So It's It's interesting that mindset coaching is out there to help give clarity to entrepreneurs.
27:48.92
Coach Tiffany Taylor
Um, and.
27:54.80
Coach Tiffany Taylor
100% and you know that's going to have effects in every other area of your life as well when you step into entrepreneurship. There's no longer a separation between personal life and business There's no this is my work persona and then this is me it's all blended together now there is no separation. It's easy when you work for someone else. You just put your work cap on you're in work mode and you leave and it's not It's not yours to deal with but when it's one ah hundred percent you now you have a lot more to manage and now you know when you only focus on one area of your life. The other area falters so being able to keep a holistic health here. Not just. Healthy business. Not just healthy mind but holistically healthy or the relationship balance as well. Your physical body as well. That's really important. It's your mindset that's going to allow you to keep a healthy balance with all of those all of those areas of your life.
28:42.83
wongga
That's a great point. Um, obviously I advocate balance in my life and I I probably won't have it for the next couple of months but I mean of course I have to keep that but what would you say to a client ah our audience entrepreneurs in general.. How do you separate because I think that's the.. That's the hardest part especially now with remote office work. Um, you can see I'm in my my home office and I I have bricks and mortar downtown. But I'm rarely there I don't need to be because I'm more productive here but at the same time There are no boundaries I'm constantly working So What would you say. To our audience for advice in that area.
29:16.60
Coach Tiffany Taylor
So balance is a word that I find most entrepreneurs don't like balance but I don't want that and personally I'm not a fan of the word either. The word I like a lot more is harm me and I'm going to give you 2 layers of this so when I talk about balance before I was talking about. Being able to balance all areas of your life. They're all healthy. That means that your you know your business isn't a 10 and your relationships are a 2 right? That means your business is doing well and your relationships are doing well you're thriving in all areas of life. That's what I mean by balance when I'm talking about work and and. Personal life I don't like the word balance there I like the word harmony better because the reality of entrepreneurship is you're going to go through seasons and there's going to be waves and there's gonna be times where you're much more focused on business and there's gonna be times where you don't need to put as much focus. There's going to be the seasonality there. So harmony allows for a flow when I think about work and work personal life balance. I I think I visualize um a man standing on a board on a ball trying to balance like this. This is what I think of when I hear balance or work personal life. You don't want to feel unstable that way you want more of a harmony where yes and I'm I'm free to work more at the end of the day you love what you do. So you enjoy working more at sometimes and yes, sometimes it's going to work a little bit less. That's okay, but you're in this flow and that feels a lot more comfortable.
30:36.71
wongga
Yeah I like that I've never actually had it expressed in that way because I think traditionally if we're given any advice as entrepreneurs. It's always like okay well make sure you shut it off at five o'clock and make sure you do this and then maybe you have family pressure. But maybe you have a deadline. Maybe you have a big contract. Maybe there's other things or maybe you're right? You have the energy to just keep working till two o'clock in the morning because you're just in a groove. But I've always kind of tried to train my mind that no I've got to shut it off I've got my 8 hours here I've got this here and of course internally.
31:10.31
Coach Tiffany Taylor
Um, me.
31:11.82
wongga
You get those other emotions like hey I really should be doing this. It really shouldn't be enjoying myself going for a walk going to a movie right? So um, yeah, the Harmony mindset that's that's an interesting I haven't heard that one before. Okay.
31:23.15
Coach Tiffany Taylor
Yeah, Harmony's grape.
31:28.26
wongga
So we we touched about coaching across different industries. Let's get back into that a little bit because I find that the most fascinating about a mindset coach. So I have I have to admit I've I've used coaches in the past I have used a business coach who didn't know my industry and you're right? We um. Think we had I think one phone call a week and a meeting once a month on video or for 2 hours or something like that and he would give me business books and different tasks to do when you're working as a mindset coach. Do you you give tasks as well in homework.
32:05.72
Coach Tiffany Taylor
Ah, depending on the client. Yes I will give some yeah I'll give you an example that everyone can use right now. 1 of my favorite assignments to give is a letter from your future self. So the way you would do this exercise be a ninety day letter.
32:07.12
wongga
Okay, can you get some examples of what that might be.
32:23.51
Coach Tiffany Taylor
That means you go on Google you type what is the date ninety days from today and you date the letter that date and what you're going to do is you're going to write a letter from your future self to yourself right now thanking you for accomplishing all of your goals sharing exactly what it is. You did that allowed you to hit those goals. How it is you feel along the way. What milestones you hit and what the balance between all areas of your life looks like so in that letter you're going to touch on and now my health and fitness is here and we've changed this in and our personal environment and um, we have these friendships that have grown but you're you're looking at the growth in all areas of your life. You want to make sure is you're using what I call vac language you want to make sure that in that letter you're you're basically painting a picture It's very visual if you read this letter and you can see what it looks like in your mind you want to make sure you add in some sound. What can you hear and make that picture a movie now. What can you hear in that where are you? What are you gonna actually experience and. What are you going to feel along this journey. What are you goingnna feel along this process. How are you going to feel when you've hit these goals. Essentially what you're doing is you're creating an internal representation of the future and that will teach your subconscious the direction that is supposed to go I would I get over with assignment.
33:35.42
wongga
Okay, so when you when you happen to hit those goals accidentally on purpose all of a sudden I can kind of see those connections. Yeah, you're gonna feel a little bit more because maybe you're expecting it or you've been programming and reading that letter. Um. How often do you read that letter. Do you recommend taking it out once a while or once a month or oh okay, yeah, so obviously this is a set process. Um, do you have any other. Let's say some productivity hacks that you might want to throw it to the audience.
33:54.47
Coach Tiffany Taylor
I Recommend reading it every morning and then doing the same as every ninety days.
34:07.25
Coach Tiffany Taylor
Oh my gosh so many so I actually started and just a productivity coach. It's me extremely passionate about because I have Adhd and that comes with high distractability and sometimes a really hard time managing time and energy. So everything I teach now I've infused Nlp. With time management in a way that's highly effective for Adhd as well. One of the first things I'm gonna tell you is if you're operating on a to do list. It's time to divorce it get rid of it and stop using it like no more to do lists to do lists have a way of overwhelming you for 1 2 they contribute to time blindness because you have all these tasks you have to do with no idea how long each one is going to take so it's a little bit blurries for his time. It's a very lazy way of prioritizing so I say that because it's a list. You don't have to prioritize on a list. You can just keep adding to it and once you've decided to create a list. You've just set a command to your subconscious mind create a list. What's gonna happen all day your mind is searching for things to add to that list right? before you go to bed I have to do this I have to do this, you're adding to the list. Four o'clock in the morning you wake up. Oh I forgot to add I have to do this thing too. It becomes a 24 hour command where your mind is doing its best to serve you and it's adding to this list. That's just overwhelming you and I've spoken I've interviewed hundreds of entrepreneurs on this some of them have things on their to-do list that have been there for over a year.
35:35.14
Coach Tiffany Taylor
So it's just a nuisance in the mind a that that's distracting you from your natural state of focus. That's the first tip I'm going to give you the second tip is when you move away from a to do list get yourself onto google calendar not outlook calendar not Apple Eyeco google calendar specifically and get yourself into a color coded system that allows you to manage your energy as well as your tasks.
35:59.75
wongga
Okay, so I have ad Hd and I woke up at 4 in the morning to add something to my list this morning because obviously this big decision that I made last night um so okay.
36:02.70
Coach Tiffany Taylor
Um.
36:07.94
Coach Tiffany Taylor
And right now.
36:12.24
wongga
So and now I'm I'm hearing the audience but Tiffany if I don't have a list. How am I going to know what to do so I mean you got it. You got to give us more expand on that.
36:18.81
Coach Tiffany Taylor
Exactly and I've created a whole workshop on this exact thing exactly how do you know? what to do without your list. Let's think about this when did we learn to use to do list grade school and we list for 1 of 2 things 1 to do our chores or parents made us do tours or 2 to manage our homework assignments.
36:29.00
wongga
You heard.
36:37.95
Coach Tiffany Taylor
To do lists are a great tool for those 2 things why because it's for 1 specific area. But what happens is if we get older. We maybe go to college. We get the career. We have a relationship now we have all these roles and all these hats that we're wearing in life and that little to do list has become a life list. And it's not just tests. It's entire projects that are meant to be broken down so that tool does not scale with us. It's not dynamic the way that we need to be to have a successful lifestyle. So yes, you should know what you're doing every day but you should have a weekly planning process instead of just seeing all the things you need to do and seeing. Let's look at where our time went this week. You should be proactively allocating your time. Okay I have one hundred and sixty eight hours a week how can I manage this the best I can how can I be the most effective human in this time. How can I be the most efficient human in this time and that's where you start to create boundaries for yourself. We talked about where where do we really set the boundaries. This is a time allocation process. How much time. Do you need to spend with your family. How much time. Do you need to spend with your partner. How much time. Do you want to spend on the actual business breaking that down to spent time spent marketing time spent communications and emails time spent you know interviews like this for example, okay. How much time do I need to spend on my health and fitness a question most people forget to ask themselves is how much time do I need to eat which is why entrepreneurs are notorious for eating at their deaths because they don't think about hey I need to fuel my body right? How much I need spend taking walks so you want to really allocate that time putting that into a Google calendar.
38:04.10
wongga
In here.
38:12.63
Coach Tiffany Taylor
And what I teach my clients to do is to create a template for their week and there's a process of doing this and color coding it but essentially every week you should have a calendar already made for yourself and you're just filling in the blanks. What am I doing for exercise this week what am I using my focus sessions on this week what am I doing for light work this week what at the end of this week I will be productive if I accomplished Xy and z those the questions you should be able to answer every week
38:35.77
wongga
Okay, so you're not making a transactional for yourself. Obviously you have bigger projects and you can track those in different whatever platforms you have. But I mean yeah I probably 25 years in business now different businesses I've I've gone through folders lists. But it all has to do with lists and to do lists 2 minutes or less and delegating and all those mindset books and productivity and they they just don't work I do find that my my Adhd mind does do better with at least. Trying to choose priorities right? because I think that's where we suffer you know we get distracted so often. But if you can at least choose your priority and what you're saying is this color coding thing on your calendar where will allow you to? Okay yes, my priority for this week because I haven't worked out. It's Wednesday already is to. At least go for a walk right? because that's going to be better for my overall priorities that I wanted this week does that kind of sum it up.
39:37.59
Coach Tiffany Taylor
Um, yeah, definitely um, and along that those lines as well. It's important to know with Adhd because it's more probably a large part of the audience as well with adhd affects the executive function in the memory like it's affecting how many tabs you can have open at a time. And when you're scheduling yourself with that. It's important to know that you want to minimize the amount of task switching because that makes it very very hard to function an Adhd and just as an example. First of all focus is our natural state of being The only thing we ever add on to that is distractions and that's what I'll maintain so when you get distract when you're working on a task. It takes about 16 minutes to be fully focused and absorbed in that task. This is what we study and for every time you get distracted say. Someone walks by you answer a quick phone call even if it's a thirty second phone call. It's now going to take you 16 to 23 minutes to get back fully focused on that task say you get 2 distractions in an hour that task that should have taken 20 minutes is probably going take an hour but you're not going to recognize that unless you're tracking where your time is going. So this gives you permission to set really strong boundaries with your time and to be looking at what what specific tasks do I need to be focused on so that I can avoid the task switching and what part of the day is it better to have a miniature to do list of these the 8 people I need to call right now.
41:01.89
wongga
Okay, cool. No, that's ah, that's great advice. Yeah you said tabs and tasks I know we're on a video call here I don't I'm looking at my other like I have 3 screens. Okay fine. You can say that's for productivity but my staff when I'm in a Zoom meeting. They're like Garrett you have like 80 tabs. I'm like oh so instead of closing them I just drag it into a new window so they can't see it. So I think that's ah yeah I have to start working on that that is fantastic advice. Um, can you maybe share. Maybe 1 of your.
41:28.78
Coach Tiffany Taylor
Um, a.
41:34.66
wongga
Favorite client transformation stories I think we would love to hear that as well.
41:39.47
Coach Tiffany Taylor
Yes, um, I'm going to share only what was shared in the public testimonial on Youtube but I had a client who experienced a lot of grief and life transition periods happening.
41:42.51
wongga
Okay, fair.
41:52.78
Coach Tiffany Taylor
Everything was shifting. Um, there were 3 relatives who passed on within a period of six months and this person was carrying that carrying a lot of past high old stuff and just wanted to get back to work need to be able to support need to be able to get back to work and. Through that one day I told you about coaching it was the most beautiful transformation of course he went back to work but it wasn't just that he went back and started studying again. He went full force into the business he went and hired a personal trainer and transformed his fitness as well. He woke up the first time without feeling sad. It was the he said it is the. Absence of sadness the first time and over a year woke up with the absence of weight and that's how my clients usually describe the result it's like there's an absence there where this thing that helped me down used to be this person laughed and smiled for the first time in over 6 Months you can imagine. You know we could talk about productivity. We could talk about numbers and business results. All that is good and well and of course they're going to get those results but understand those results are always the overflow of the inner healing and the inner work that comes from that. That's one of my favorite most recent client transformations.
43:08.22
wongga
Wow What you know you talk we we started off the episode by speaking about collapsing time and when you talk about grief and that process I Only equate collapsing time to business success but to be able to take your client and have them already. I Don't want to say heal because certainly grief has its own path but to be able to get out of their own way and approach life so quickly because of mindset coaching that's that's some unbelievable.
43:37.18
Coach Tiffany Taylor
Um, yeah, and of course you know Grief doesn't just go away I'm not saying would erase Grief. It has its place. It's absolutely a process and you know there's a way to work through it. There's a way to work through it. And if you're someone whose business is in distress and you need to get to work because your families are lying or you are other situations like life is always multifaceted. Everyone's story is completely different. But if that's something that is holding you back in a way where it's putting your livelihood on risk mindset coaching. Could be a very good fix.
44:11.47
wongga
Awesome! Well, we're almost at his time here. But I want you to put a plugin for yourself here because I'm obviously going to be putting your contact info in the show notes but this is being released at the beginning of 2024. Everybody's got their new Year's resolutions why don't you kind of express to the audience what you feel your unique edge is that you bring to the coaching world with your unique brand of mindset coaching.
44:35.30
Coach Tiffany Taylor
On the along the lines of New Year's resolutions over eighty percent of people have dropped off their news resolutions by week 3 okay you are not a broken human and there's no reason to feel guilt about this if this is where you're at this is just a testament to the power of the subconscious mind. You are serious about wanting to stick to those resolutions and stick to those habits and actually truly have a transformation having accountability and coaching is the way you're going to get there when you have skin in the game and you have someone there who's going to do this process with you. You become a totally different person. So what is the edge I work with a subconscious mind and not only that I've worked with so many business owners investors just like you I understand the unique circumstances that come up for those situations. So when you have someone who works with similar set of. Um, challenges over and over again. It definitely helps you feel more heard and understood and I've been told I'm one of the most non-judgmental empathetic humans that most of my clients have ever worked with so I would say that's my edge.
45:39.63
wongga
Awesome! Okay, well before we we stop the episode I Ask every client or sorry every guest to this question part of me so I ask every guest this question and I'd like to hear what you have to say so this is the investing to win podcast. How do you? Define Success. And what does winning look like for you.
45:59.60
Coach Tiffany Taylor
I Love this question, the definition of success for me has changed over time which is something I wasn't really expecting I think beginning my definition of success was having total freedom and in freedom time Freedom Geographic Freedom money Freedom. All of it and now I've learned that you know freedom is great and brings great pleasure. But there was a fulfillment piece that was missing for my previous definition of success. So now to me its success is is helping as many people as humanly possible reach that inner freedom so they can create the outer freedom as Well. It's a much more impact driven and purpose driven. Just want to keep storing up those treasures of fulfillment and those stories of transformation in my clients and winning to me is looking back on my life and not wanting to change a thing looking back on my life with incredible stories and memories and relationships. Um, throughout my life with not not just you know, personal relationship with client relations as well. But having a fully integrated community. Not a hierarchy system but a commute a real traditional community where everyone is there providing with each other helping each other serving each other and just living with that lifestyle. That's true winning to me.
47:15.28
wongga
Awesome! No, you got to fulfill your why right? So um, this has been amazing. Actually I have to admit, totally unexpected and very timely I think for me myself like you said with my my personal business struggles. But also you know. To everybody out there who's listening you know, New Year's resolutions. Whatever your 24 2024 is going to be I think this episode is a great listen. So I'd love to like to thank you for coming on the podcast and yeah, well definitely. Yeah. Definitely put your information in the show notes. So thank you very much.
47:47.68
Coach Tiffany Taylor
Perfect. Thank you so much for having me and anyone who listens to this podcast just Dm me the word podcast and I'm happy to put some free resources in your hands as well. Thank you.
47:56.46
wongga
All right? Thanks Tiffany Take care
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